Since the beginning of the outsourcing era, during the eighties, a typical complaint by the organizations that outsource their IT services is made explicit during the satisfaction surveys periodically conducted by the providers. It concerns to their perception about a certain amount of provider inability to promote innovative ways of providing the services, which could impact positively the buyer organizations regarding to:
Although buyer organizations typically recognize the provider’s ability regarding the fulfilment of their tactical and operational contractual obligations, they resent a provider’s consultative approach, aiming at prospecting and discussing innovative alternatives.
It should be highlighted that, in theory, the search for innovation should be a mutual motivator for both parties: for the provider, because this could bring an instigating expectation about having additional deals closed and for the buyer, because this could result in a better performance in the market they operate.
It is a fact, however, that the providers, immersed in the day-to-day contract difficulties, tend to prioritize the contract’s operational and financial stability. A restricted short term view relegate to a secondary role (rarely accomplished) the intention to assign consultative resources which, by interacting with the strategic level of the buyer organizations, could generate, in the medium term, the mutual and significant benefits shown above.
Such complaint of the buyer organizations, long observed, become a critical factor in the current digital disruption scenario, where many new technologies (cloud, IoT, big data, analytics, wearables, 3rd platform, mobile apps, among others), emerged during a relatively short period of time, boost more quickly than ever the importance of the variables involved. Among these variables (note that some of them are mutually conflicting) we can highlight: competitiveness, agility, efficiency, effectiveness, cost reduction, time-to-market, market share, compliance, regulation and legal obligations.
This criticality, increasingly prevalent and urgent, has forced the providers of IT outsourcing services to change their attitude as a reaction to the pressure of their clients. The need for such radical and mandatory change actually allows two opposite attitudes:
It should be noted that the provider’s decision to change has some pre-requisites that must be accomplished. Some of them are:
It should also be emphasized that, more than a risk to the providers, such transformation must be seen as an opportunity to achieve a consolidated competitive advantage in the newly “revised” IT outsourcing market. This is especially true for those current provider-client relationships governed by “traditional” outsourcing contracts. The current providers must be conscious that when they support, with a consultative and strategic approach, the anxieties shown by the clients concerning the adoption of the new digital technologies, they will be making viable a long term partnership, which gives them an enormous competitive advantage as compared to their competitors.
The probable price to be paid is a partial revenue loss in the short term (for instance, as a consequence of the migration of legacy environments currently supported in a traditional data center infrastructure towards a cloud environment), but with the perspective of a significantly bigger future revenue, associated to new strategic and value added services.
This revisited scenario will certainly bring a deep change in the IT sourcing area, both under the viewpoint of the providers and the buyers, with significant impact over all its components:
In general terms, there is a perception that the attitude change is occurring, although in an excessively conservative manner, and with a lower than reasonable speed as compared to the needs demonstrated by client’s anxiety and urgency.
Do you agree with the concepts here presented? Enrich the discussion with your comments.
A versão em português desse artigo, com o título “IT Outsourcing Revisitado: Provedores devem mudar atitude ou então…” foi também publicado aqui no site TI Especialistas. Para vê-la acesse o link http://www.tiespecialistas.com.br/2015/05/outsourcing-revisitado-provedores-devem-mudar-atitude-ou-entao/